Illustration is an art form that has been used for centuries to convey messages and tell stories through visual means. From books to newspapers to advertisements, illustrations have played an important role in visual communication. But what is the main purpose of illustration?
The main purpose of illustration is to help the viewer understand or imagine something better. The word "illustration" itself means "throwing light on something," and that is precisely what illustrations do. They shed light on a concept or idea, making it easier for the viewer to grasp the intended message.
In the past, illustrations were mainly used in books, but they have now been integrated into various print materials, including magazines, newspapers, posters, flyers, and educational materials. With the rise of digital media, illustrations have also become an essential component of websites, apps, and social media platforms.
Illustrations are highly versatile and can be used to communicate a wide range of ideas and emotions. They can be realistic or abstract, simple or complex, humorous or serious, and can evoke various emotions in the viewer. They can also be used to create a visual identity for a brand or product, making it instantly recognizable and memorable.
Another important aspect of illustration is its ability to transcend language barriers. Unlike text, which may be limited to a particular language, illustrations can be understood by people of all cultures and backgrounds. This makes them an excellent tool for international communication and marketing.
In conclusion, the purpose of illustration is to help the viewer understand or imagine something better. Illustrations are an essential component of visual communication, and their versatility and ability to transcend language barriers make them a valuable tool in today's globalized world.